The YouTube Epidemic
Perhaps one of the most rapidly growing trends on the World Wide Web today is video-sharing, made possible by YouTube.com.
YouTube is a video-sharing site which is free of charge, boasting more than 70 million videos, and 60,000 uploads a day in 2006 (Smith 2006). YouTube allows users to upload just about any type of video material, representing a crossbreed between file sharing, video blogging and social networking websites (Caragea 2006).
YouTube sparked off a whole new genre of media publishing that is vaguely similar to broadcasting, but done in a more unconventional way. The trend is people shoot videos with camcorders or mobile devices, and upload them on YouTube where it is shared and viewed by the rest of the world.
This proved to be an extremely useful platform for media publishing. An interesting example is the way talents are being discovered online. Budding singer/songwriters utilize YouTube as a platform to showcase their work to the rest of the world. Singers upload videos of creative covers of hit songs played over the radio, as well as their own original songs for the public's viewing and criticism.
Few of these musicians were lucky enough to have their talent "discovered" and offered record labels by major recording companies, namely Marie Digby.
An original song by davidchoimusic which racked in more than 1 million views - one of the most popular musicians on YouTube.
davidchoimusic's acoustic cover of One Republic's hit single - Apologize
Needless to say, YouTube, and the rise of similar video blogs cum social networking sites are definitely one of the more popular and unconventional media publishing methods, and it will probably grow tremendously in the near future.
References
Caragea, S., 2006. The YouTube Phenonmenon. Retrieved Nov 10 2008 from
Smith, T., 2006. YouTube Phenomenon Keeps Growing. Retrieved Nov 10 2008 from
posted by ashleigh @ 8:09 AM
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